A team of professionals and dedicated designers ensure that your website not only looks amazing, but is also tailor-made to attract and convert clients in your specific niche.
You may ask yourself why seek help updating your current company website? Yes, your current company website looks outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you seek out a design firm to give your firm’s website a facelift, but you are not completely convinced that a new design will generate new business.
Despite your skepticism, there are many studies that prove a well-built website will generate better customer traffic and an improved user interface will increase conversion; generating new business at an exponential rate. But how? How can something as superficial as your company’s website design impact the success of a business?
There are many reasons why a well designed website will attract your ideal customer and prompt dialogue with your firm. The following highlight key components that our web design company keeps in mind when designing a website:
When building the best website design for a business, possibly the most important part of the website is the navigation. The navigation of a website can make or break a site, which is especially true for robust websites with many pages. Website navigation typically includes a navigation bar or list of labels that differentiate the pages of the website.
Good navigation should be easy to find and comprehend – making for quick and easy travel throughout the entire website. When designing navigation, web designers sometimes get carried away with designs and fancy typefaces. In most cases, over-simplified navigation maximizes ease of use for a wider range of customers. A good tip is that your firm’s website navigation should be so intuitive even your grandmother can understand it.
Our web design agency knows if your company has a logo and that logo is utilized frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery used for print must be carried over into the website design.
It is important for your customers to be able to recognize your brand in all forms of communication so they associate your brand position and promise with your business. Often when the visual communication changes with a brand, it can cause customers to feel uncomfortable, which can cause them to create a negative association with your company.
We strive to be one of Seattles best web developers by providing all of the necessary graphics (logos, banners, sliders, call to action forms etc), navigation and usability for B2B websites as well as eCommerce websites.
The first step is to gather all of the details and specifications for your website to help determine the scope of the project. In many cases, this process is started via our online quote form. We’d like to know as much as possible about your business and see a few examples of other websites that have the look, feel, and or functionality that you are looking for. (It’s okay for you to tell us about sites that you don’t like too.) If you have an RFP (Request for Proposal), great, but it’s not always necessary.
We can set up face-to-face meetings and phone calls to make sure we have all of the details straight. We may scribble on a napkin or two as we answer all of your deepest, darkest web-related questions, and hopefully get a feel for what it would be like to work together. At this point, we’ll have the information we need to start assembling our proposed recommendations and associated budget.
Say the word, and we will draft a formal proposal for you to review. We don’t just slap your name in a proposal template and hope for the best. We outline our process for your specific project, and we include every single detail of what your site will include. Most of the time, we can give you a hard quote based on the amount of hours we think the project will take. We stick by our quotes even if we go over the allotted hours, after all, we're the experts. However, if something new or unforeseen comes up during the project (that was not covered in the original scope), we will discuss how the budget and timeframe will change. We want you to know exactly what you’re paying for, how long it will take, and what it will cost. No one likes surprises—especially surprise costs. If everything looks good, we’ll assemble an agreement and statement of work for your signature, and send an accompanying invoice.
Depending on the size of the project, this step is crucial. Understanding your target audience, competitors, and goals is an extremely important starting point for any successful design project. During this phase, we work out a proper site map and flow, create mood boards, organize content and gather all the appropriate assets. This phase helps us understand the challenges and solutions we’ll provide with creative design. Armed with this information, we can build a website that works for your customers, not just you, and not just us.
Before we start designing the site, we’ll be creating wireframes that outline the general layouts and components the designs should include. This can be a combination of sketches, whiteboard diagrams and/or wireframe prototypes. This process maps out and helps ensure that all of the most important information and expected elements are in place, and gives us a good guide on how the site pages should be laid out and flow. Think of this as the blueprints or plans you need before building a house. Once completed, we’ll review with you to refine for accuracy and use it as the basis for page elements as we design the layouts.
Once the design concept is selected and approved by you, we’ll start on the development and production of the site. We code all of our websites using standards-based XHTML/CSS that is highly cross-browser compatible, fast loading, and search-engine-friendly. The site-ready text and images (content) that's been prepared will be added into each page of the website layout during this phase.
When all of the dynamic web programming has been completed, we will review and test the entire website with you. We will also provide training for any administration tools that your site may require. Finally, we'll do a thorough audit and the finishing touches will be completed in preparation for launch.
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